The verification standard
Verification is the product.
A brand pays for views it can trust and a clipper is paid for views that are real. Video views are read from the platform, and a photo post's insights screenshot pays only once a person on our desk has checked it against the post.
01
Video views are read from the platform. Photo views are checked by a person.
On video campaigns view counts are read from the platform: once a post is approved, its live count is read from TikTok, Instagram, YouTube, Facebook or X roughly every 2 hours and kept as a time series. Where a platform blocks the read (Instagram hides age-restricted posts from automated reads), a person on our desk records the count the post shows, and reports mark those views as recorded by hand. Photo posts have no public view count, so campaigns marked Paid on insights screenshot pay them from a screenshot of the post's own insights: we check the image, compare it with the post's public likes and comments, and a person on our desk accepts it before it pays.
02
Only the verified page that posted it earns
A clip is filed from a page the clipper has proven with a claim code in the bio. Where the platform exposes the author, the post is matched to that page; a post from another account does not count.
03
Public, or not paid
Hidden like or view counts, private posts and deleted posts cannot be read. A post stops earning the moment it cannot be read. On a video post, views already counted stay counted; a screenshot-paid post found hidden or gone during its 14 day hold has its earnings held until the desk decides.
04
Paid posts keep being checked
Likes and comments are recorded beside every view reading, and a sudden jump in views is flagged for our desk. Screenshot-paid posts keep being read after payment. If likes are hidden, drop sharply or the post comes down, that post's earnings are held until the desk decides. Bought views, bots and engagement pods cost the account its place on the platform.
05
A hard cap at the database
A campaign's pool is a cap enforced where the money is recorded. When it is spent, settlement stops to the cent, and unspent budget stays with the brand.
06
An append-only ledger
Every accrual, reversal, fee and payout is a row that is never edited. A removed post is reversed with a new row, so any figure on any screen can be traced back to the readings that produced it.
07
A hold between earning and withdrawing
Each amount clears 7 days after it is earned, or 14 days on a screenshot-paid post, which is how a botted spike or a deleted post never costs a brand money. Statements are raised on the 1st and the 15th for everything cleared, from $25, and paid between the 1st and the 10th, or the 15th and the 25th, to the PayPal or Payoneer the clipper saved.
Per platform
Where each count is read from.
The view count is read from the video itself through a public data provider, roughly every 2 hours for as long as the campaign has money left in its pool.
Instagram ReelsThe reel's play count is read from the post through a public data provider, roughly every 2 hours for as long as the campaign has money left in its pool. Both instagram.com/reel/ and instagram.com/p/ links resolve.
YouTube ShortsViews are read from YouTube's Data API, the same number YouTube prints under the video, roughly every 2 hours for as long as the campaign has money left in its pool. youtu.be, /shorts/ and /watch links all resolve.
FacebookReel views are read from your page's Reels tab, where Facebook prints the view badge, roughly every 2 hours for as long as the campaign has money left in its pool. The post itself often reports no count at all, so the reel is matched by its video id on the tab instead.
XThe view count printed on the post is what gets read, roughly every 2 hours for as long as the campaign has money left in its pool. Likes and replies are recorded beside it.
Questions
- Which view count is used for Instagram?
- The play count on the reel, read from the post. Both instagram.com/reel/ and instagram.com/p/ links resolve. A photo post is paid only on a campaign marked Paid on insights screenshot.
- How is a photo post paid?
- On a campaign marked Paid on insights screenshot, the clipper uploads a screenshot of the post's insights from their own account, with the Views figure it shows. Our desk checks it against the post's public likes and comments, and only the figure a person on the desk accepts is paid, never more than the clipper typed.
- Which view count is used for YouTube Shorts?
- YouTube's own Data API figure, the number printed under the video.
- Which view count is used for Facebook?
- The view badge on the page's Reels tab, matched by video id, because the post itself often reports none.
- What happens to a post that is removed after it earned?
- It stops earning from that point. Views that were already read and settled are kept, unless the post is found to have been fraudulent, in which case the earnings are reversed on the ledger. A screenshot-paid post that comes down while its earnings are on hold has them held until the desk decides.
- Does a viral post get flagged for being large?
- No. Size alone is never a flag. What is checked is the relationship between views and engagement over time, and whether the post can still be read.