Divi: The Manifesto
Created by Divi · Launched 18 Sept 2026
Campaign complete
Verified views
865K
Posts
139
Clippers
29
Ran for
4 days
Views were read from Reels · TikTok · Shorts · Facebook · X on a schedule and paid at the campaign's rate until the campaign closed.
What to post
22 files · 1 templateEvery clip here is raw footage from the shoot: full frame, unbranded, no headline. Do the three steps below to each one, post it to your own page, then paste the link below.
Do this to every clip before you post it
- 1Crop the clip to make room at the topThe clips are full frame, so pull the picture down and leave a band across the top, the same band the Growth Care film has.
- 2Put your page's logo, username and display name in that bandIn the format your page always uses, as on the film. Without it the post does not count.
- 3Add a headline under the lockupTake one from the list below or write your own, big enough to read at a glance.
Download saves the file to your phone: Files on an iPhone, Downloads on Android. Open it from there to edit or post.
Show all 22 files
Your line in the band
Tap a line to copy itThe example's line, "If you count every strand, this is for you", has been used. Pick one of these instead, or write your own: the same film with a different line on every page reads as every page talking; the same line everywhere reads as one ad. Writing your own: one line, two at most, about the film and in your page's voice. No claim the film doesn't make, no long dashes.
The waiting
The shedding
The wish
The founder
Questions your comments will answer
Behind the scenes (shoot clips)
The launch (shoot clips)
The names (shoot clips)
Your caption
Tap a caption to copy itStarting points, in a page's voice: pick one and make it yours, or write your own. Keep it about the film and keep the tags. These carry the Instagram handles (@daniaustin @diviofficial #DaniPartner); on Facebook use @DaniAustinOfficial @diviofficialllc, on YouTube @thedaniaustin @divi-official, on X the hashtag only. Add nothing the film doesn't say.
Relatable
A question for the comments
The story
Short
The hairspray launch
Behind the scenes (shoot clips)
Before you post
Every post is checked against these- 1Tag Dani and Divi in the caption AND in the post, on every platform: Instagram @daniaustin @diviofficial · Facebook @DaniAustinOfficial @diviofficialllc · YouTube @thedaniaustin @divi-official · X: no handles, hashtag only. Add #DaniPartner everywhere. A post without the tags in its caption is sent back to review until it has them.
- 2Crop the clip to leave a band at the top, put your page's logo, username and display name in it, and add a headline. The shoot clips arrive full frame and unbranded; a clip posted as it is will be sent back.
- 3Post a film as delivered; your page's logo, username and display name go in the empty band at the top
- 4Put your own line in the band: pick one from the list or write your own, so the film reads differently on every page
- 5Write the caption yourself, about the film: relatable, not a product pitch; no AI-generated captions, no long dashes
- 6Keep the claims to what the film says; add none of your own
- 7Post must stay public while the campaign is live
- 8No bought views or engagement pods
- 9No story boosting
- 10Collabs are allowed, as long as every page on the collab is added to your Promotions.Market account first
- 11Post an organic post between this campaign's clips and any other campaign or ad on your page
- 12Do not hide the like count on the post
The brief
The Growth Care film, line by line
These are the film's own words. Use them in your caption; keep them as stated.
For the ones who want moreThe ones who count every strand, measure every inch, still waiting to grow hair past their shoulders.
The ones who count every strand, measure every inch, still waiting to grow hair past their shoulders.
When the shedding startsFrom stress, postpartum, perimenopause, the fall hits harder.
From stress, postpartum, perimenopause, the fall hits harder.
We lived that struggle too, so we built something newGrowth Care: every product working together with one purpose.
Growth Care: every product working together with one purpose.
More hair, stronger hair, fuller hairThis is for you.
This is for you. This is Divi. This is Growth Care.
About Divi
For the caption, if you want it.
Founded by Dani Austin in 2021Built after her own hair loss; the Scalp Serum was the first product and is still the hero.
Built after her own hair loss; the Scalp Serum was the first product and is still the hero.
Where it is solddiviofficial.com, Ulta Beauty, and Ulta Beauty at Target.
diviofficial.com, Ulta Beauty, and Ulta Beauty at Target.
The hairspray launch, in the client's words
What the carousels say. Use these lines in your caption; keep them as stated and add no claims of your own.
Out this week, 9/22Divi strong hold and soft finish hairsprays: Divi's first two hairsprays, and its first step into styling.
Divi strong hold and soft finish hairsprays: Divi's first two hairsprays, and its first step into styling.
Fronted by Brittany MahomesBrittany Mahomes fronts the launch alongside Dani Austin.
Brittany Mahomes fronts the launch alongside Dani Austin.
For hold that builds, not hold that breaksPowered by StrandBond bond-building proteins.
Powered by StrandBond bond-building proteins.
Strong hold72-hour maximum control and humidity resistance.
72-hour maximum control and humidity resistance. Soft finish is the brushable one.
Brand rules
Post a film as delivered. Your page's logo, username and display name go in the empty band at the top, in the format your page always uses; the example post shows the layout with another page's branding in place, copy the layout, not the name and not the line. Tag the people in the film and the brand, in the post and in the caption, with the handles for the platform you post on: Instagram @daniaustin and @diviofficial; Facebook @DaniAustinOfficial and @diviofficialllc; YouTube @thedaniaustin and @divi-official; on X there are no handles, so the hashtag only. Add #DaniPartner everywhere. A post whose caption is missing them is sent back to review until it has them. Write the caption yourself and make it about the film: relatable, not a product pitch; no AI-generated captions, nothing unrelated to the film, no long dashes. Keep the claims to what the film says and add none of your own. Post on your own page, keep it public while the campaign runs, and submit the post link here. No story boosting. Collabs are allowed, as long as every page on the collab is added to your Promotions.Market account first. Post an organic post between this campaign's clips and any other campaign or ad on your page. Do not hide the like count on the post: likes are read beside every view. Put your own line in the band: pick one from the list on the campaign page or write your own; the example's line has been used. Behind-the-scenes clips: they arrive full frame and unbranded. Crop each one so there is a band across the top, put your page's logo, username and display name in that band in your usual format, and add a headline from the list or your own. Nothing else is edited: no filters, no music over the sound, no cuts.
Accepted platforms
- Instagram Reels
- TikTok
- YouTube Shorts
- X
Submission rules
- Open to every page: any niche, any country, any size
- Tag Dani and Divi in the caption AND in the post, on every platform: Instagram @daniaustin @diviofficial · Facebook @DaniAustinOfficial @diviofficialllc · YouTube @thedaniaustin @divi-official · X: no handles, hashtag only. Add #DaniPartner everywhere. A post without the tags in its caption is sent back to review until it has them.
- Crop the clip to leave a band at the top, put your page's logo, username and display name in it, and add a headline. The shoot clips arrive full frame and unbranded; a clip posted as it is will be sent back.
- Post a film as delivered; your page's logo, username and display name go in the empty band at the top
- Put your own line in the band: pick one from the list or write your own, so the film reads differently on every page
- Write the caption yourself, about the film: relatable, not a product pitch; no AI-generated captions, no long dashes
- Keep the claims to what the film says; add none of your own
- Post must stay public while the campaign is live
- No bought views or engagement pods
- No story boosting
- Collabs are allowed, as long as every page on the collab is added to your Promotions.Market account first
- Post an organic post between this campaign's clips and any other campaign or ad on your page
- Do not hide the like count on the post
- Brand every post as your own page: your logo, username and display name on the video, cropped to vertical if that is what it takes. Clip Studio adds your kit for you. A bare re-upload is what an impersonator can claim as theirs.
- Post from your own account and keep the post public until the pool settles.
- Verified views pay a fixed rate per 1,000 until the budget is spent.
- No bought views, no bots, no engagement pods. Flagged posts do not settle.
- Settled earnings unlock after a 7 day hold.
- The brand reviews every submission against this brief before tracking starts.
Names show for verified page owners
Total views
865K
Settled posts
139
Creators paid
29
Daily verified views
This pool has settled.
Check the board for campaigns accepting posts right now, each with its budget and rate printed on the card.